Category Management and Trade Marketing consultancy for every business.
About Me
Senior category and trade marketing manager with experience across a wide variety of sectors, categories and businesses.
My name is Lucy Davies, I am proud to have accumulated a diverse set of category managment and trade marekting skills in my career so far. I have worked for large organisations where category is well developed and at the centre of the commercial process but also for other businesses who are just starting on their category journey.
My background in bakery, breakfast cereals, contact lenses, chocolate, OTC pharamceuticals and many other categories across all channels and different markets ensures I have broad experience to draw on as well as the ability to create new ideas and strategies when required.
Whatever your need, whether bespoke project, additional resource or interim work I would be delighted discuss how I may be able to help in more detail.
Services
Category Management
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Category strategy
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Category Vision creation
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Category development
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Range reviews
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Data analysis & insight generation
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Data purchase recommendation
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Category basics & intro training
Shopper & Trade Marketing
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Trade Marketing
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Shopper Marketing
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Trade presentations & sell ins
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NPD launch plans
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In store marketing strategy & activation
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Shopper research briefs & recommendation
Other
My background also includes sales and negotiation allowing me to cross over in to sales roles as well as understand my disciplines from the perspective of a NAM/KAM.
Strong presentation skills enable me to communicate my work to a wider audience when required.